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Designer Gift

Characters Licensing Services

Characters Licensing Service :

When you add the right character to your brand, you’re bound to allow for greater synergy when promoting your products and overall brand image.

Regardless of being PWP, GWP or Merchandises,, through our effective licensing gift strategy, we can enhance and promote your brand appeal as a visually-striking label.

 

Licensing Gift Strategy :

We’ve used our matrix to successfully execute different projects, including the production of chartered, licensed gifts for corporate and non-corporate businesses alike.

At GiftU, we’re experts at liaising with licensors regarding collaboration terms and agreements, gift designs and promotion schedules.

Our Showcases :

Bossini - bossini Sanrio聯乘 6大人氣角色春日潮物

Bossini Sanrio launched the latest “A Day with Sanrio Characters” series, which uses six personal characters to inject the dynamic elements of each character into the series. GiftU is pleased to create creative, fun and attractive gifts for our customers. We used the game concept of “Twister” to design Sanrio gift sets, which include: carpets, dice and gift boxes. As a result, we sold 400 Sanrio gift sets on the first day of release.

Calbee – 宅卡B 限量禮品

 

As we did for Sanrio, we are honored to have also previously produced a series of eye-catching and attractive gifts for Calbee's Jagabee.

The cheerful licensing gift we created for Jagabee fast became a mascot, and also a charm in Calbee's Pop Up Shrine for people to take photos with.

Sony Mobile Communication - Xperia Z5 Premium粉鑽色送Hello Kitty及梳乎蛋限量版禮品

Sony Mobile popularly used the Sanrio, Hello Kitty and Gudetama characters to promote their new Xperia Z5 premium smartphone last summer, complete with a limited edition foldable umbrella, a non-woven shopping bag and a customized smartphone protective case as part of their marketing campaign. Within just three months, they gained extensive free media coverage and promotion.
Their marketing campaign was incredibly successful, especially in attracting females and young adults alike, while fast penetrating the market, increasing brand awareness and driving rapid sales.

 

YATA - 全球第一間YATA & Hello Kitty pop up supermarket西環開店限量精品

Yata produced a series of Hello Kitty licensing lifestyle gifts to sell at their new branch. Sanrio developed customized Hello Kitty for Yata to complement their Yata opening promotion, as well as lots of promotional greetings.
Apart from this, Sanrio also supported Yata in creating a mascot for promoting their campaign. Their marketing campaign was a huge success, as they gained free media reporting, press releases and public engagement through social media channels, while increasing brand awareness and promotion.

Bossini x Line Friends /  :Chocolate x Ghostbusters

Apart from Sanrio and Jagabee, GiftU also produced limited cartoon character licensing gifts for local fashion brands Bossini and :Chocoolate in collaboration with Line Friends’ brown musical box and Ghostbusters’ mini vacuum.

 

Please contact us for detail 
Marketing@matrixgroup.com.hk
Tel.: 3620 3843