Gives You The Edge Over Your Competition - Today’s business world is highly competitive and the only way to score a lead over your competition is by going that extra mile and offering a little extra.

When you give a promotional gift with your company name or logo on it, you are actually enhancing your sale opportunities by creating an increased awareness of the goods or services that you are providing. The bottom line is that these gifts are quite a reasonable price to pay for tremendous potential of increasing your profits several times over. 

Creates A Strong Brand Identity – Giving away promotional gifts helps create a stronger brand identity with a high recall potential. If you are a new company, this is one of the best and most cost effective ways of introducing yourself to potential customers. For established companies that are launching a new product or service, promotional gifts will refresh existing clients’ memories and reinforce the brand identity, giving further sales a much needed boost. 

Promotes Goodwill Amongst Those Who Count Most – The continuing success of your company depends on goodwill of your investors, your existing customers, your potential customers and your employees. Giving these gifts is one of the best ways to show that you care for everyone who has contributed to your success. It shows your gratitude to your employees, investors and clients and tells them that you appreciate them and wish to continue interacting with them over the long term. 

Creates Higher Recall – Presenting someone with a useful gift that you know that they will use is one of the best ways to ensure that they will not forget you in a hurry. It is impossible for anyone to forget about your company while they are using the pen or the keychain or the customized coffee mug that they received from you.

Source: http://www.promotionalgiftsguide.com/corporate-promotional-gifts.html