🧐 How Can SMEs Leverage IP to Break Through? Matrix Helps You Unlock Greater Bay Area Business Opportunities
Matrix Founder Ray Leung Shares Practical Strategies for Monetizing Intellectual Property
Matrix Founder Ray Leung Shares Practical Strategies for Monetizing Intellectual Property
Recently, Ray Leung, Founder and Managing Director of Matrix Promotion Limited, was invited as a speaker at the "Seminar on Creating Business Value with Intellectual Property in the Greater Bay Area", organized by the Greater Bay Area Development Office. Alongside industry experts, Ray explored Hong Kong-China IP systems and how businesses can transform intellectual property into commercial value. The seminar attracted over 250 representatives from companies across Hong Kong and mainland China, sparking lively discussions and reflecting the industry's strong interest in IP commercialization.
Opportunities & Challenges in Greater Bay Area IP Development
According to the report "Hong Kong Enterprises Head North: IP Management Takes Center Stage", Ms. Chan Kit Ling, Commissioner for the Greater Bay Area, highlighted in her opening speech that the "Shenzhen-Hong Kong-Guangzhou" tech cluster has ranked 2nd globally for five consecutive years (2024 Global Innovation Index), solidifying the region’s status as a world-class innovation hub. She emphasized that the Hong Kong government is actively promoting policies to help businesses convert IP into revenue and expand into global markets.
Ray Leung’s Insights: How SMEs Can Use IP Strategies to Unlock Opportunities
As a bridge connecting businesses and intellectual property, Matrix specializes in helping clients enhance brand value through innovative strategies. At the seminar, Ray shared key insights:
1️⃣ Collaborative IP Strategies for SMEs: Creating Cross-Industry Opportunities
- SMEs should move beyond legal protection and explore cross-industry collaborations (e.g., licensing, co-branding, tech-sharing) to enter new markets and leverage partners’ resources.
- "IP isn’t just an asset—it’s a catalyst for business partnerships."
2️⃣ Practical Tips: Balancing Brand Value & Creative Growth
- Tip 1: Focus on long-term brand equity, not just short-term gains
- Tip 2: Align product innovation with IP protection
Building an Innovative Bridge Between Business & IP
Matrix’s mission is to align IP with business goals, creating impactful strategies. Whether it’s IP consulting, cross-border licensing, or brand campaigns, our team provides expert support to help clients unlock opportunities in the Greater Bay Area and beyond.
This seminar reaffirmed that IP is a key driver of high-quality growth in the Greater Bay Area. Matrix remains committed to exploring new IP commercialization models, helping businesses build sustainable competitive advantages.
Matrix Helps You Craft the Ultimate IP Marketing Strategy!
Explore #GiftU for unique IP collaborations & co-branding solutions to elevate your marketing campaigns. Contact us today for a FREE customized IP proposal & budget—let Matrix execute your next brand activation, customer acquisition, or sales-driving IP partnership!
📩 Email: [email protected]📞 Phone: (852) 2317 7523🌐 Website: www.giftu.com.hk 💬 WhatsApp: 5599 1717 (*2-hour response during office hours*)
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