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Date: 23.03.2018
Ways to deliver advertising and promotion gift to drive consumer
Promotional products are always used by marketers as a means of advertising. Products such as mugs, writing instruments, calendars, items we used every day can be given away. Business logo are printed on these items, and your customers can always be reminded to your company all the time as the products has become part of the daily lives.
It is believed that using promotional products is more useful than throwing a lump sum of money for advertisement. Also, it is a more effective and cheaper way to promote your brand. Since the products given out are always everyday items, recipients can recall a brand all the time, definitely having a better effect than investing in advertising means such as television, radio, and print.
So, how to deliver advertising and promotion gift to drive consumer? Here are some ways.
1. Pick relevant products
Give out products which are relevant to your business, so that your recipients are more likely to recall your brand. For instance, a sports company should give away outdoor products such as portable fans, water bottles. Customers can easily relate your products with the company, and they can recognize your brand instantly when they shop for your services or products.
2. Choose good quality products
It is important to minimize your manufacturing cost in order to maximize the profit brought by sending out of promotional products. Yet, the quality of the gifts should not be neglected. Quality of the gifts can indirectly affect the image of the company. Distributing high quality of products can help building a trustworthy and positive image. Everyone appreciated high quality products.
3. Create a theme
Creating a theme which conveys the brand message can solidifies the company’s market position. If you are using the gifts in an activity or campaign, create a theme to further impress your consumers.
4. Personalized the items
The main target of distributing these promotional products is to build relationship with your potential clients. Therefore, a personalized gift may let them feel they are respected. Your clients are keeping these gifts for a long time, if a personalized message or the name is included in the products, this makes the gift more memorable. A positive image of your brand can be built again.