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Moschino works with Alibaba for China Launch
High end fashion brand Moschino partners with Alibaba to launch in China
luxury market. The platform can provide Chinese consumers tailored shopping
experience online and professional customer service.
Moschino have access to Alibaba’s technology, using it as an exclusive platform
to promote it to luxury shoppers in China. It is reported that China has the
most advanced digital marketing for luxury brands. With such large audience in
Alibaba Tmall Luxury Pavilion, Moschino grasp this opportunity to win Chinese
consumers.
With this partnership, first Moschino can target the Chinese market since
there is high potential to earn more revenue in China. By providing them better
experience, the relationship between consumers and Moschino can be maintained, benefit
in long term. Second, Tmall Luxury Pavilion includes different luxury brands,
meaning that most luxury brands start to aim on China’s luxury goods market.
The economics of buying luxury goods in China is more attractive than before,
and government may provide relevant policies to support this. Both parties will
definitely benefit from this.